iFixit Black Friday

UI Design• 3D Visualization

Problem: iFixit was launching new product bundles for a Black Friday campaign required all-hands collaboration.
Solution: Create an innovative and compelling landing page that pushes the team to test their skillset.
Tools Used: Figma, 3DS Max, Keyshot, Photoshop

Dark Matter

The goal of this project was to create a stunning user experience, and of course, generate as much revenue as we could. I had just started working with Keyshot and was testing some new lighting techniques. With love for space, I rendered out some scenes that explored the idea of our tools floating in space. The team caught a glimpse of the renders and decided they were too good to shelve.

The sale highlighted two tier-one product bundles, and the landing page focused heavily on a sleek, minimal presentation. We added a pleasing parallax scrolling effect to each object as a cherry on top.

Conclusion

Our collaboration efforts and transparency during the development process significantly contributed to this project's success. iFixit broke a record for total revenue generated during a single campaign. It was evident that our efforts made the product launch much more receptive to our audience.