iFixit Black Friday 2016

Challenge: Create an innovative and compelling landing page for iFixit's Black Friday campaign.
Role: Design and develop overall theme with primary visual assets.
Tools Used: 3DS Max, Keyshot, Photoshop
Layout: Jamie Gay
Front End: Tyler Deitz

Header Graphic

Ambient Occlusion Pass

Final Render

Dark Matter

The goal of this project was to create a stunning user experience, and of course generate as much revenue as we could. I had just started working with Keyshot, and was testing some new lighting techniques I had learned. With a love for space, I naturally had an idea of our tools slowly falling in space with a feeling of anti gravity. I planned on setting up a good shot and pitching the idea to the team. While doing some test renders, Tyler passed by my screen. He really loved the direction, which sparked a team conversation. We all loved the idea and ran with it.



Our collaboration efforts and transparency during the process greatly contributed to this project's success. iFixit broke a record for total revenue generated for a single campaign. The sale highlighted two tier one product bundles, and the landing page focused heavily on a sleek, minimal presentation. A savory parallax scrolling effect was added as a cherry on top.

Live Site

See it in action!