Branding
Problem: Dozuki developed an annual survey targeted towards the manufacturing industry, but had no idea how it should look.
Solution: Design an identity and landing page for State of Instruction.
Tools Used: Illustrator, Photoshop
Dozuki
This survey's purpose is to gather insight on how businesses are creating, managing, and implementing instructions. Dozuki represents a new era of collaborative, interactive tools that are helping instruction and documentation professionals adapt more quickly to changing business conditions.
We wanted the branding to feel mechanical and professional, but also convey a feeling of controlled movement, which is what manufacturing is all about.
Conclusion
It's hard to really measure the success of an annual survey, but we noticed there was an 8% increase in submissions from the previous year. We're convinced the branding added perceived value and made the survey feel more official.