Challenge: Develop a new and insightful branding identity for a freelance bar tending business.
Role: Conceive identity from concept to production.
Tools Used: Illustrator, Photoshop
As a bartender servicing events that are meant to be unforgettable, you want to be trusted that you'll make it more enjoyable in a responsible, respectful way. My intent was to captivate that with Karina's brand identity.