Branding, Creative Direction
Problem: Karina's current brand identity was suffering greatly and she needed guidance towards an insightful approach that represented her and resonated well with her target audience.
Solution: Develop a fresh and well-informed brand identity that complemented Karina and her long term goals.
Tools Used: Illustrator, Photoshop
As a bartender servicing events that are meant to be unforgettable, you want to be trusted that you'll make it more enjoyable in a responsible, respectful way. My intent was to captivate that with Karina's brand identity.