Branding • Creative Direction
Problem: Karina's brand identity was suffering, and she needed guidance towards an insightful approach that represented her and resonated well with her target audience.
Solution: Develop a new and well-informed brand identity that complemented Karina and her long-term goals.
Tools Used: Illustrator, Photoshop
Background
Karina had a great business model and a reasonably robust clientele. She had been running her mobile bartending business for a few years, and never really thought of creating a brand for herself.
After we sat and discussed the benefits of proper branding, she realized she could have been representing herself in a much more professional way. She wished for better credibility and trust from her clients.
Karina is honest, down to Earth and sophisticated. I wanted the branding to reflect that.
Cheers!
As a bartender that is catering to extraordinary occasions, you want to be trusted that you'll make it more memorable and enjoyable, responsibly and respectfully of course. We also wanted Karina to be respected and perceived as an exclusive service.
Conclusion
Karina was overwhelmed with the results of her rebrand. Her incoming clients were growing and becoming more sophisticated, and it was apparent that her presentation increased the level of respect she was getting. The outcome gave her confidence in raising her rates and filtering out unsavory client requests.
It's so rewarding to be an integral part of helping someone reach their goals and raise the bar at the same time.